Our Story
We started CleverThis because we were frustrated with the current state of AI. Everyone talks about how amazing these systems are, but when you actually try to use them in a real business, you run into the same problems over and over: they're expensive, they hallucinate, and you can never really trust what they're telling you.
As entrepreneurs who've built and sold companies before, we knew there had to be a better way. We didn't want to just build another AI company - we wanted to solve the fundamental problems that make AI unreliable and unsustainable.
That's how CleverThis was born. We're building AI that you can actually trust, understand, and afford to run at scale. Instead of throwing more compute at the problem, we're rethinking how AI systems should work from the ground up.
Leadership Team
Justin Morris
Co-Founder & CEO
Justin leads our business strategy and makes sure we're building something people actually want to use. He's been through the startup journey before and knows what it takes to turn a great idea into a sustainable business.
Drew Morris
Co-Founder & COO
Drew keeps everything running smoothly and makes sure we can deliver on our promises. He's the one who figures out how to turn our big ideas into real products that work reliably for our customers.
Jeffrey Phillips Freeman
Co-Founder & CTO
Jeff is a 25-year AI pioneer who created breakthrough algorithms like the Hyperassociative Map and Genetic Wavelets. He rebuilt AMD's Aparapi GPU framework, founded the dANN AI library, and served on the W3C Advisory Committee. He's architecting CleverThis's transparent, verifiable AI systems.
Our Values
Sustainability First
We think AI should make things better, not bankrupt you or destroy the planet. That's why we've built systems that are thousands of times cheaper and more energy-efficient than the current generation of AI.
Radical Transparency
When our AI gives you an answer, you can see exactly how it got there. No more mysterious black boxes - just clear, traceable reasoning you can actually trust and verify.
Enterprise Ready
We built this for real businesses with real requirements. Privacy, security, compliance - all the stuff that matters when you're actually trying to deploy AI in a company that has customers and regulations to worry about.
Continuous Innovation
We're always pushing forward, always learning, always improving. Our systems get smarter over time, and we're constantly finding new ways to make AI more useful and reliable.